Normally, the key to successful media relations is a robust, well-prepared, well thought out strategy which cleverly weaves proactive work – events, announcements, press releases, – with reactive opportunities throughout the year. In other words, key moments boosted by a surround sound of supportive noise. But as Robert Burns famously wrote, “the best laid plans…
Handy hints to help you control ANY media interview
Most people are terrified at the thought of doing a media interview. Giving talks or lectures or speaking at meetings may be second nature. But throw a journalist into the mix and even the most accomplished speaker feels the fear. And I can absolutely see why. One of the main reasons a spokesperson will be…
How The Pitching Landscape Has Changed – And What To Do About It
For the decades I have been working on national newspapers, three questions I always get asked are how best to pitch to journalists, how do I want to be given a story, what makes me write that story? It is the part of the Hacks (journalists) Vs Flacks (public relations pros) relationship which puzzles both…
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