I love what I do, but nothing beats hearing what my clients have to say.
“I found writing a draft press release whilst in the session the most useful as we were able to get instant feedback. Also, returning back to the same draft after learning more about how to write an effective press release helped to support what we had just learnt by practising in real-time."
“I can now confidently write a press release which will grab the attention of a journalist and help my clients to achieve the news coverage that they desire.”
Junior Account Executive, PR agency
“The client said that they really enjoyed the media training and they felt it went really well."
“Working with Jo was an absolute pleasure. Not only did Jo go above and beyond on getting to know our key messages in impressive detail on very short notice, but she then used those messages to conduct two great training sessions with a new spokesperson."
“Jo struck up an immediate rapport with the spokesperson and provided constructive and supportive advice throughout the training. The experience left the client, the spokesperson, and the agency well prepared and ready for an important sell-in.”
“Both my client and one of the attendees said how much they valued and enjoyed the session and were pleased with the outcomes.”
Senior Account Director, GCI Health
“We used Jo for media training for four of our leaders. Her planning and material development was excellent and the agendas, questions and deck for the in-person meetings were excellent. She was able to adapt her training based on the four individuals and picked out elements they could improve on very quickly and easily meaning that the time spent training the leaders was extremely useful and beneficial.”
Group Media Training
"The team thoroughly enjoyed the training. Great training session and we will be in touch with our needs going forwards.”
Managing Director of a PR agency
“With Jo’s impressive experience as a national newspaper journalist, she brings a high level of expertise to her work. She has written huge numbers of front pages and high-impact health and science stories and brings that incredible insight to the table, offering sound guidance and counsel which helps inform – and often transform – media strategies. Her facilitation skills are second to none and she will always ensure you meet the objectives of the meeting by using her experience and expertise to tap into the minds of her peers.”
Deputy Managing Director, GCI Health
“We have worked with Jo on many occasions as a consultant on media outreach plans, for media training sessions and as a facilitator for advisory boards. The latest project was a virtual Zoom Media Advisory Board for UK journalists. Jo’s skills at keeping closely to the agenda and the meeting to time combined with her natural ability to stimulate conversation, made the meeting a great success, ensuring we gained all the information we needed. In addition, Jo’s mindset and inquisitive nature means that she can provide insightful advice and as a former health journalist, her network of contacts enables her to suggest the right people to work with on specific projects.”
Senior Director, Havas Life Medicom
“If you have a need for media content or strategy counsel then Jo should immediately spring to mind. She can ensure your story appeals to the media and then provide the necessary media training required to help get your message across with maximum impact. If you need help getting consensus across a team, then Jo can help you achieve your aims through engaging workshops and facilitation. If you need a good working relationship, then Jo provides expertise and fun in equal measure. Basically, you need Jo! She's brilliant at what she does and is a true asset to call on.”
Chief Execution Officer & Owner, Aurora
“Jo has the perfect combination of impressive journalist credentials with exceptional training skills. I was extremely happy with the bespoke training session Jo conducted for a number of Roche senior UK leaders. Her professional yet friendly style means she can hold her own with those in the most senior positions whilst putting her trainees at ease. Jo has also provided me with strong, strategic guidance for media approaches/story angles and message and copy development. I can't recommend her highly enough.”
International Communications Leader Neuroscience, Roche
“Having been a Fleet Street Health Editor, Jo knows how to gain cut-through with national media and time after time, delivers solid, strategic advice that PR professionals can use. Whether supporting on campaign planning, message development or writing, Jo is able to translate complex clinical data and stories and make them relevant and digestible for a consumer audience.”
“Jo has supported us with content and storytelling on different topics and in different formats for our website and social media, ranging from healthcare and technology to wellbeing and people topics. She has an outstanding talent to translate highly complex topics into compelling, human and relatable stories. Working together with Jo has always been a pleasure and we highly value her reliability, speed and creativity.”
Dr. Rebekka Schnell,
Content Lead, Corporate Brand and Communications, Roche
“Jo is one of those very rare people who has successfully made the transition from news to communications and understands the value to both of genuine storytelling. Jo is a complete newshound with a laser-like nose for a story angle and uses that expertise to craft compelling narratives and make them fly in newsroom speed. But where she further excels is in taking that ingrained storytelling ability and making it integral to a broader communications strategy, making her a critical consultant in building a successful campaign.”
Founder, The Difference Collective