Any business or organisation interested in broadening its reach, sharing its messages and getting “earned” media needs to ensure its press release writing is at the top of its game. Journalists get bombarded with hundreds of press releases every day. Yours has to stand out. Unfortunately, it’s not as simple as just bunging a bit…
How to write a press release
Have you ever wondered why some press releases make the cut and a story gets covered while others never see the light of day? Press releases should not be adverts for your goods and services – and journalists are quick to spot organisations which are looking for free advertising. Press releases are how you alert…
How To Get Media Interview Ready
Have you been in this situation? A journalist has contacted you and wants an interview for a story but your first thoughts are: “What if my mind goes blank? What if I stumble on my words? What if I say the wrong thing? What if they ask me a question I’m not able to answer?”…