Who is Jo Willey and what is Jo Willey Media? I love storytelling – and help companies – and individuals – find their story and tell it in the best possible way. Here is my story. Q: Who is Jo Willey and what is Jo Willey Media? A: Well, I am Jo, I’m a mother-of-one and…
Ultimate press release writing guide
Any business or organisation interested in broadening its reach, sharing its messages and getting “earned” media needs to ensure its press release writing is at the top of its game. Journalists get bombarded with hundreds of press releases every day. Yours has to stand out. Unfortunately, it’s not as simple as just bunging a bit…
How to write a press release
Have you ever wondered why some press releases make the cut and a story gets covered while others never see the light of day? Press releases should not be adverts for your goods and services – and journalists are quick to spot organisations which are looking for free advertising. Press releases are how you alert…