Journalists are simple beings. What we want is not rocket science. We want a strong story, with a good angle, that is relevant for our audience. Here are my tops tips to ensure you are ticking all the right boxes when it comes to nailing your story. 1) A strong, eye-catching, new story which is…
There’s a good tradition of Love and Hate!
(I’m showing my age here fact fans, but keep on reading if you want six Top Tips about how to make it more about the love). There has always been a love/hate relationship between journalists and PRs. But when it comes to the crunch, journalists often do rely on PRs as an important source of…
Five reasons you must avoid jargon in media interviews – and five tips to help you do just that
Every industry has its own jargon, which can sometimes sound like its very own language to outsiders. Newsrooms are littered with it. If I said: “Can you re-nose this copy with a new peg and cut it for a sidebar.” Or: “Back Bench want your story as the splash and turn, it’s on the flat…