Have you been in this situation? A journalist has contacted you and wants an interview for a story but your first thoughts are: “What if my mind goes blank? What if I stumble on my words? What if I say the wrong thing? What if they ask me a question I’m not able to answer?”…
Why A Global Crisis Means You Should Bin Your Media Relations Strategy Right Now
Normally, the key to successful media relations is a robust, well-prepared, well thought out strategy which cleverly weaves proactive work – events, announcements, press releases, – with reactive opportunities throughout the year. In other words, key moments boosted by a surround sound of supportive noise. But as Robert Burns famously wrote, “the best laid plans…
Media Pitching Tips You Can Start Using Right Now
Want to know the secrets of a great PR pitch that will start to get you results straight away? As a journalist, I have deleted tens of thousands of PR pitches and press releases. So here are six of my quick tips that will help you stay out the deleted items and get you some…