Most people are terrified at the thought of doing a media interview. Giving talks or lectures or speaking at meetings may be second nature. But throw a journalist into the mix and even the most accomplished speaker feels the fear. And I can absolutely see why. One of the main reasons a spokesperson will be…
How The Pitching Landscape Has Changed – And What To Do About It
For the decades I have been working on national newspapers, three questions I always get asked are how best to pitch to journalists, how do I want to be given a story, what makes me write that story? It is the part of the Hacks (journalists) Vs Flacks (public relations pros) relationship which puzzles both…
Life on the Lockdown Rollercoaster
Life has been a rollercoaster for everyone over the past few months during the COVID-19 pandemic lockdown. I have spent the time in a new house (we moved three days before lockdown), enjoying the kind of precious time with my young child and husband we aren’t usually lucky enough to have. But thankfully, work has…