Journalists are simple beings. What we want is not rocket science. We want a strong story, with a good angle, that is relevant for our audience. Here are my tops tips to ensure you are ticking all the right boxes when it comes to nailing your story. 1) A strong, eye-catching, new story which is…
There’s a good tradition of Love and Hate!
(I’m showing my age here fact fans, but keep on reading if you want six Top Tips about how to make it more about the love). There has always been a love/hate relationship between journalists and PRs. But when it comes to the crunch, journalists often do rely on PRs as an important source of…
How To Get Media Interview Ready
Have you been in this situation? A journalist has contacted you and wants an interview for a story but your first thoughts are: “What if my mind goes blank? What if I stumble on my words? What if I say the wrong thing? What if they ask me a question I’m not able to answer?”…