Normally, the key to successful media relations is a robust, well-prepared, well thought out strategy which cleverly weaves proactive work – events, announcements, press releases, – with reactive opportunities throughout the year. In other words, key moments boosted by a surround sound of supportive noise. But as Robert Burns famously wrote, “the best laid plans…
Handy hints to help you control ANY media interview
Most people are terrified at the thought of doing a media interview. Giving talks or lectures or speaking at meetings may be second nature. But throw a journalist into the mix and even the most accomplished speaker feels the fear. And I can absolutely see why. One of the main reasons a spokesperson will be…
Life on the Lockdown Rollercoaster
Life has been a rollercoaster for everyone over the past few months during the COVID-19 pandemic lockdown. I have spent the time in a new house (we moved three days before lockdown), enjoying the kind of precious time with my young child and husband we aren’t usually lucky enough to have. But thankfully, work has…