Have you ever wondered why some press releases make the cut and a story gets covered while others never see the light of day? Press releases should not be adverts for your goods and services – and journalists are quick to spot organisations which are looking for free advertising. Press releases are how you alert…
How To Get Media Interview Ready
Have you been in this situation? A journalist has contacted you and wants an interview for a story but your first thoughts are: “What if my mind goes blank? What if I stumble on my words? What if I say the wrong thing? What if they ask me a question I’m not able to answer?”…
Why A Global Crisis Means You Should Bin Your Media Relations Strategy Right Now
Normally, the key to successful media relations is a robust, well-prepared, well thought out strategy which cleverly weaves proactive work – events, announcements, press releases, – with reactive opportunities throughout the year. In other words, key moments boosted by a surround sound of supportive noise. But as Robert Burns famously wrote, “the best laid plans…
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