Want to know the secrets of a great PR pitch that will start to get you results straight away? As a journalist, I have deleted tens of thousands of PR pitches and press releases. So here are six of my quick tips that will help you stay out the deleted items and get you some…
Handy hints to help you control ANY media interview
Most people are terrified at the thought of doing a media interview. Giving talks or lectures or speaking at meetings may be second nature. But throw a journalist into the mix and even the most accomplished speaker feels the fear. And I can absolutely see why. One of the main reasons a spokesperson will be…
How The Pitching Landscape Has Changed – And What To Do About It
For the decades I have been working on national newspapers, three questions I always get asked are how best to pitch to journalists, how do I want to be given a story, what makes me write that story? It is the part of the Hacks (journalists) Vs Flacks (public relations pros) relationship which puzzles both…
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