Have you been in this situation? A journalist has contacted you and wants an interview for a story but your first thoughts are: “What if my mind goes blank? What if I stumble on my words? What if I say the wrong thing? What if they ask me a question I’m not able to answer?”…
Why A Global Crisis Means You Should Bin Your Media Relations Strategy Right Now
Normally, the key to successful media relations is a robust, well-prepared, well thought out strategy which cleverly weaves proactive work – events, announcements, press releases, – with reactive opportunities throughout the year. In other words, key moments boosted by a surround sound of supportive noise. But as Robert Burns famously wrote, “the best laid plans…