For the decades I have been working on national newspapers, three questions I always get asked are how best to pitch to journalists, how do I want to be given a story, what makes me write that story? It is the part of the Hacks (journalists) Vs Flacks (public relations pros) relationship which puzzles both…
Life on the Lockdown Rollercoaster
Life has been a rollercoaster for everyone over the past few months during the COVID-19 pandemic lockdown. I have spent the time in a new house (we moved three days before lockdown), enjoying the kind of precious time with my young child and husband we aren’t usually lucky enough to have. But thankfully, work has…
Top Tips Video 5: Email or call?
In this Top Tips video, I am giving some insider insight into that dreaded decision all PRs stress about – whether to pitch by email or phone. And if you do decide that picking up the phone is the way to go – I’ve got some great pointers to help you. You might also like:…