When I first became a journalist, we had a style guide! The newsroom “bible” everyone referred to with eager zeal on a regular basis to ensure they were using the “house style”. As a stickler for good grammar and accurate, polished copy, I loved it! And oh, the joy of adding to it! This young…
Six fast facts about what journalists love
Journalists are simple beings. What we want is not rocket science. We want a strong story, with a good angle, that is relevant for our audience. Here are my tops tips to ensure you are ticking all the right boxes when it comes to nailing your story. 1) A strong, eye-catching, new story which is…
There’s a good tradition of Love and Hate!
(I’m showing my age here fact fans, but keep on reading if you want six Top Tips about how to make it more about the love). There has always been a love/hate relationship between journalists and PRs. But when it comes to the crunch, journalists often do rely on PRs as an important source of…
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