For the decades I have been working on national newspapers, three questions I always get asked are how best to pitch to journalists, how do I want to be given a story, what makes me write that story? It is the part of the Hacks (journalists) Vs Flacks (public relations pros) relationship which puzzles both…
Top Tips Video 1: Pitching
Pitching is the bug bear of every PR I speak to and is usually seen as a tiresome waste of time for most journalists. Hear my Top Tips on how you can overcome your fear, understand who to pitch to and when, and what you need to do to ensure you’re not annoying journalists and…