Most people are terrified at the thought of doing a media interview. Giving talks or lectures or speaking at meetings may be second nature. But throw a journalist into the mix and even the most accomplished speaker feels the fear. And I can absolutely see why. One of the main reasons a spokesperson will be…
Top Tips Video 2: Building Relationships with Journalists
Journalists are more time pressed than ever before. But building relationships with them has also never been more important. Learning which are your key target publications and which journalists are likely to cover the kind of story you want to place will put you well on the way getting amazing coverage for your clients. You might…