For the decades I have been working on national newspapers, three questions I always get asked are how best to pitch to journalists, how do I want to be given a story, what makes me write that story? It is the part of the Hacks (journalists) Vs Flacks (public relations pros) relationship which puzzles both…
Top Tips Video 8: Key Messages
Key message development is just a tick-box exercise, right? WRONG! They are absolutely vital to every company and its PR outreach. Watch my Top Tips video to find out why key messages are essential, how to ensure they are doing their job and are working as hard as they can for you and that they…
Top Tips Video 7: Why Quotes are your Secret Weapon
Do you wonder why your company/client/charity/expert quotes always get cut out of any coverage you secure? This Top Tips video will tell you why quotes are actually your secret weapon, plus give you insider tips on what not to do when writing quotes and what you can do to ensure they don’t get spiked. You…