I got a bit cross when I read this article that had been flagged up to me by a health journalist colleague on LinkedIn. The piece told of Stacey MacNaught, a self-employed online marketing consultant with more than a decade of experience who revealed how she is constantly inundated with requests to work for free “for exposure”…
Why “worthy” isn’t always “newsworthy”
If I had a pound for every time I had heard the words: “But it’s a major new treatment which can help 20 people every year” or “This is a healthy new product called fruit juice”, I would be languishing on a sunbed on a remote island supping a cocktail with a Hollywood hottie rubbing…
Six fast facts about what journalists love
Journalists are simple beings. What we want is not rocket science. We want a strong story, with a good angle, that is relevant for our audience. Here are my tops tips to ensure you are ticking all the right boxes when it comes to nailing your story. 1) A strong, eye-catching, new story which is…
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