Being interviewed by the media is a daunting prospect for most people and even seasoned spokespeople who have been grilled by journalists on a regular basis can get tripped up. That’s why regular media training is key for anyone wanting to get more comfortable – and better – at handling themselves when faced with questions…
What we can learn from journalists when writing for PR
Writing in PR is a tricky balancing act which must tread the fine line between what a client wants to talk about and what will resonate with the media or other audiences you’re trying to reach and influence. That’s why human, impactful storytelling which triggers an emotional response is essential. Of course, most people can…
Writing tips everyone can use
For many people, being asked to write something triggers “imposter syndrome” feelings – why would anyone want to read what I have to say? What if I write the wrong thing? What if it’s irrelevant/boring/too long/misses the point/the client hates it?
So for all those self-doubters, here are a few pointers to help you banish the blank page and get your writing juices flowing.
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