All successful projects start with a brilliant brief. Well, at least, they all should. Although briefs are used for most projects across the comms spectrum, when it comes to content creation, it seems a brief is not often thought to be necessary. But when it comes to getting the best out of your content creator…
What is your style guide?
When I first became a journalist, we had a style guide! The newsroom “bible” everyone referred to with eager zeal on a regular basis to ensure they were using the “house style”. As a stickler for good grammar and accurate, polished copy, I loved it! And oh, the joy of adding to it! This young…
Six fast facts about what journalists love
Journalists are simple beings. What we want is not rocket science. We want a strong story, with a good angle, that is relevant for our audience. Here are my tops tips to ensure you are ticking all the right boxes when it comes to nailing your story. 1) A strong, eye-catching, new story which is…
- « Previous Page
- 1
- 2
- 3
- 4
- …
- 11
- Next Page »