“What’s the story?”. “So what?”. “Who cares?”. “Why is that interesting?”. Everyone who has worked with me is used to me asking all these questions – a lot. I’m a journalist. I’m a storyteller. Stories are what make me tick and I want to help my clients tell great ones. So I almost danced a…
There’s nothing “free” about being a freelance
I got a bit cross when I read this article that had been flagged up to me by a health journalist colleague on LinkedIn. The piece told of Stacey MacNaught, a self-employed online marketing consultant with more than a decade of experience who revealed how she is constantly inundated with requests to work for free “for exposure”…
Why “worthy” isn’t always “newsworthy”
If I had a pound for every time I had heard the words: “But it’s a major new treatment which can help 20 people every year” or “This is a healthy new product called fruit juice”, I would be languishing on a sunbed on a remote island supping a cocktail with a Hollywood hottie rubbing…