Life has been a rollercoaster for everyone over the past few months during the COVID-19 pandemic lockdown. I have spent the time in a new house (we moved three days before lockdown), enjoying the kind of precious time with my young child and husband we aren’t usually lucky enough to have. But thankfully, work has…
Top Tips Video 8: Key Messages
Key message development is just a tick-box exercise, right? WRONG! They are absolutely vital to every company and its PR outreach. Watch my Top Tips video to find out why key messages are essential, how to ensure they are doing their job and are working as hard as they can for you and that they…
Top Tips Video 7: Why Quotes are your Secret Weapon
Do you wonder why your company/client/charity/expert quotes always get cut out of any coverage you secure? This Top Tips video will tell you why quotes are actually your secret weapon, plus give you insider tips on what not to do when writing quotes and what you can do to ensure they don’t get spiked. You…
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