We may be in the thick of our third national lockdown in less than a year, but the media is still working 24/7 to bring us news – and not just pandemic related. What has become clear as this crisis has continued apace is that the media has kept doing what it does best throughout…
How to use bridging phrases for media interview success
Bridging is a vital skill everyone who is being interviewed by the media needs to know. It allows you to maintain control of the conversation and “answer” even the trickiest questions. After the huge popularity of my Handy hints to help you control ANY media interview blog, with lots of comments from many of you…
Ultimate press release writing guide
Any business or organisation interested in broadening its reach, sharing its messages and getting “earned” media needs to ensure its press release writing is at the top of its game. Journalists get bombarded with hundreds of press releases every day. Yours has to stand out. Unfortunately, it’s not as simple as just bunging a bit…
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