Do you wonder why your company/client/charity/expert quotes always get cut out of any coverage you secure? This Top Tips video will tell you why quotes are actually your secret weapon, plus give you insider tips on what not to do when writing quotes and what you can do to ensure they don’t get spiked. You…
Top Tips Video 4: Storytelling
Storytelling tips? From a journalist who has written thousands of them? Sound good? There is nothing I don’t know about how to tell a hard-hitting story. Here I give you a back-to-basics reminder of what to include in your press release to tell an impactful story that journalists will love. You might also like: Why…
Top Tips Video 3: Press Releases
Press releases are still an absolutely critical part of media relations. This Top Tips video sees me talking all about press releases – and I will reveal the three key things you need to remember if you want your release to hit the spot with journalists every time. You might also like: Six fast facts…