Storytelling tips? From a journalist who has written thousands of them? Sound good? There is nothing I don’t know about how to tell a hard-hitting story. Here I give you a back-to-basics reminder of what to include in your press release to tell an impactful story that journalists will love. You might also like: Why…
Top Tips Video 3: Press Releases
Press releases are still an absolutely critical part of media relations. This Top Tips video sees me talking all about press releases – and I will reveal the three key things you need to remember if you want your release to hit the spot with journalists every time. You might also like: Six fast facts…
Top Tips Video 2: Building Relationships with Journalists
Journalists are more time pressed than ever before. But building relationships with them has also never been more important. Learning which are your key target publications and which journalists are likely to cover the kind of story you want to place will put you well on the way getting amazing coverage for your clients. You might…