For many people, being asked to write something triggers “imposter syndrome” feelings – why would anyone want to read what I have to say? What if I write the wrong thing? What if it’s irrelevant/boring/too long/misses the point/the client hates it?
So for all those self-doubters, here are a few pointers to help you banish the blank page and get your writing juices flowing.
Why it’s really important to WRITE A GREAT BRIEF FOR WRITERS
All successful projects start with a brilliant brief. Well, at least, they all should. Although briefs are used for most projects across the comms spectrum, when it comes to content creation, it seems a brief is not often thought to be necessary. But when it comes to getting the best out of your content creator…
What is your style guide?
When I first became a journalist, we had a style guide! The newsroom “bible” everyone referred to with eager zeal on a regular basis to ensure they were using the “house style”. As a stickler for good grammar and accurate, polished copy, I loved it! And oh, the joy of adding to it! This young…