Jo Willey Media

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My work

I have worked with a wide range of clients across the healthcare sector from PR agencies to charities and pharmaceutical companies.

My Work

Here are just a few:

Featured Blogs, Newspaper and Magazine Articles

Can't stop your brain buzzing

Newspaper Articles

I’ve worked as a national newspaper journalist for more than 20 years, 12 of those at the Daily Express where I wrote three or four front pages a week. I still work as a freelance journalist for titles including The Daily Mail, The Mail on Sunday and The Sun.

Featured articles:

  • Why being ALPHA MALE makes it harder to bounce back from a heart attack
  • Thermo-spat! As temperatures around Britain plummet, households are in the grip of a chilling crisis over who is in charge of the thermostat...
  • Cancer therapy rays that blast away heel pain which affects an estimated SIX MILLION Britons
  • As artificial intelligence applications become more sophisticated, would you pour your heart out to a robot therapist?
  • Single jab that protects against all strains of flu for 10 years could be available on the NHS in just two years
Media relations isn’t dead, it’s just changing – and here’s how

The Difference Collective

I head up media relations and media training both for clients and internally as Media Maestro at The Difference Collective, a virtual healthcare PR consultancy. As a freelance consultant for The Collective, I work across a broad client base providing content, media strategy support, creative counsel and media relations expertise.

Featured articles:

  • Effective media strategy for the pandemic
  • Media relations isn’t dead, it’s just changing – and here’s how
  • How to tell stories that make a real difference
Reverse mentoring: it’s a two-way street

Featured Articles for Roche

I have written several articles for Roche, including GCA Perspectives – the Hidden Sight-Stealer, which was shortlisted for the Communiqué 2018 Healthcare Communications Awards, Writing Excellence.

  • Reverse mentoring: it’s a two-way street
  • This is personalised healthcare
  • Open-sourcing health
  • The measure of you
  • Live well, work well
  • Science and the city: Munich
  • Science and the city: Basel
  • Pursuing cancer elimination one cancer type at a time
Is flexible working the future

PMLive

I have written a number of magazine articles for PMLive, a couple of which are highlighted below.

  • Is flexible working the future?
  • Healthcare Communications to Journalists 'on life support'

Get in touch

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