Press releases are still an absolutely critical part of media relations. This Top Tips video sees me talking all about press releases – and I will reveal the three key things you need to remember if you want your release to hit the spot with journalists every time. You might also like: Six fast facts…
Top Tips Video 2: Building Relationships with Journalists
Journalists are more time pressed than ever before. But building relationships with them has also never been more important. Learning which are your key target publications and which journalists are likely to cover the kind of story you want to place will put you well on the way getting amazing coverage for your clients. You might…
Top Tips Video 1: Pitching
Pitching is the bug bear of every PR I speak to and is usually seen as a tiresome waste of time for most journalists. Hear my Top Tips on how you can overcome your fear, understand who to pitch to and when, and what you need to do to ensure you’re not annoying journalists and…
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