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Pharmaceutical Companies

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pharmabottles - Copy

Jo knows exactly what writers and editors are looking for and finds angles that no-one else thinks of.

Sophia Hosseini, Novartis UK

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Contact Jo here to discuss how
she can help your business.

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Simple messaging to translate the science

Engaging with not only the traditional media of newspapers, trade titles, magazines, TV and radio but also the increasingly useful – and impactful – social media is vital for any “on the pulse” media strategy.

But ensuring a story is hard-hitting enough to attract the attention of journalists but abides by the rules of the Code needs skill and expertise.

I can bridge the gap between debunking the often complex science of research and difficult disease areas to ensure they are turned into engaging, yet accurate, press materials.

I know how to break down the barriers and tease out the best news hook to ensure the messages are on-point,newsworthy and are understandable to the people you are trying to reach – the wider public.

Here is a taster of just how I can help your complex media strategy requirements:

Media strategy – Creating the right approach, content and delivery to ensure you hit the headlines.

Media campaign planning, news/story/idea generation, key message development, issues/crisis preparedness and management, competitor intelligence, conference planning, media counsel, pitch preparation, support and creative brainstorm facilitation.

Content development – Creating dynamic materials that resonate with your audience, grab the attention of journalists and ensure your key message makes the grade.

Press materials e.g. press releases, factsheets, Q&As, pitch points, digital and social media content, copywriting and proofing, writing and translating reports, features and opinion pieces.

Training – Creating pitch perfect, on-message, confident and skilled communicators.

Sell-in training – understand more about the way journalists work, learn what, how and when to sell-in a story and try out your pitch on someone who has heard it all.

Newsroom experience – lunch and learns, day in the life of a national newspaper journalists.

Media training for company spokespeople and key opinion leaders

Writing and editing skills from press releases to impactful emails

So get in touch and let’s have a chat about how I can help ensure you are targeting the right people at the right time with the right message.
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