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If I had a pound for every time I had heard the words: “But it’s a major new treatment which can help 20 people every year” or “This is a healthy new product called fruit juice”, I would be languishing on a sunbed on a remote island supping a cocktail with a Hollywood...read more
Journalists are simple beings. What we want is not rocket science. We want a strong story, with a good angle, that is relevant for our audience. Here are my tops tips to ensure you are ticking all the right boxes when it comes to nailing your story. 1) A strong,...read more
(I’m showing my age here fact fans, but keep on reading if you want six Top Tips about how to make it more about the love). There has always been a love/hate relationship between journalists and PRs. But when it comes to the crunch, journalists often do rely on PRs as...read more